Evaluation of the project MehrWert NRW

The MehrWert NRW project focuses on three topics: climate-friendly nutrition, individual mobility behaviour and resource-saving and climate-friendly consumption and lifestyles. They will be implemented in the context of four partly innovative packages of measures. The first package of measures, "Added value locally and regionally", supports local consumer initiatives, which in turn become active in the field of sustainable consumption. In the second package "Coaching concept for climate-friendly school catering", criteria for both healthy and climate-friendly school catering are being tested at four pilot schools. Based on the experiences of these pilot projects, other interested schools are to be enabled to optimise their own school catering. The MehrWert NRW project is funded by the European Regional Development Fund and the Ministry for the Environment, Agriculture, Nature Conservation and Consumer Protection of North Rhine-Westphalia.

Two evaluation projects were commissioned externally by the Verbraucherzentrale NRW: Firstly, the "Qualitative study for the evaluation of the initiative consulting in the MehrWert NRW project on the basis of surveys of committed people in local consumer initiatives", carried out by CO CONCEPT & USV Agrar, and secondly the "Evaluation of the MehrWert NRW project with a focus on the presentation of indirect contributions to GHG reductions". This evaluation of the measures with regard to GHG reductions was carried out by the Öko-Institut and ifeu. The two evaluation projects were accompanied by extensive internal project monitoring.

The objectives of the evaluation of the MehrWert NRW project were to present indirect contributions to GHG reductions:

  1. to develop an evaluation concept with various elements suitable for the measures presented.
  2. to carry out selected evaluation measures based on the evaluation concept in a second step.
  3. to finally process the experiences and results from the evaluation project and to formulate recommendations for monitoring and evaluation of a possible follow-up project.

Individual approaches for measuring GHG reductions were developed and implemented for various types of initiatives supported in the project and for the pilot schools of "Climate Healthy School Catering". As a result, the investigations of the GHG effects in the field of climate-healthy school catering show clear savings on the part of the implementing actors (schools, initiatives).

The summary of the evaluation report is available for download here. If you are interested in the full report, please contact Verbraucherzentrale NRW.


October 2016 – April 2018


Verbraucherzentrale (Consumer Center) NRW e.V.


Öko-Institut e.V.